Sell online with storefront shopping carts for b2b, b2c.
Reduce cart abandonment

Your shopping cart should be filled with joy, not abandoned :(

Reduce cart abandonment by having real, on-site credit card processing. Most ecommerce veterans know that cart conversion rates are higher when the shopper provides credit card information without leaving the website.

For example, let’s say you are using PayPal Website Payments Standard. The shopper must leave your cart to go to PayPal.com in order to pay for the order. A higher percentage of these shoppers will abandon the cart before paying, as compared to paying within your checkout.

With that in mind, your next step is to search for a merchant credit card processor. Like other pages on this website, we’ve spent a significant amount of time reviewing the available choices. We recommend Authorize.net’s credit card payment gateway and Worldpay’s merchant credit card processing account.

After that, you need to install the software to your cart to enable the shopper to pay right on your webstore. On the X-Cart platform, the two best choices are X-Payments and BCSE’s Authorize.net DPM module.

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2 Comments

  • exoboy says:

    I have actually found the opposite to be true – customers are leery of giving out their sensitive credit card info to merchants online. Now, while PayPal is not perfect, it does offer a great intermediary layer of cc security that is recognized around the globe. I am a designer, and have noticed that the sites I have done that use PayPal versus credit cards have LESS cart abandonment. I believe it is due to customer's higher confidence level in PayPal being there to protect them and to keep their actual cc info AWAY from the retailer. There is no legitimate reason for retailers to save our credit card info without our permission!

    • Leafgreen says:

      You’ve got a point about PayPal offering the security of letting the customer enter their credit card data off the shopping cart’s site, and on PayPal’s site. PayPal probably is more secure than many small companies’ shopping carts. Or, maybe not. Hackers have successfully grabbed credit card data from PayPal and many larger sites. Hackers might prefer to target the largest sites before messing around with smaller sites with limited data. For them, it’s about getting the big prize and enhancing their notoriety.

      You’re a designer and you’ve “noticed” less abandonment. Did you get the actual statistics from those cart owners? Even if you did, you would need to get a statistically significant sample, meaning hundreds of cart owners, to have a high level of confidence about what you noticed. Less than 20 is just anecdotal. This is basic statistics science.

      “There is no legitimate reason for retailers to save our credit card info without our permission!” I agree. But when a shopping cart that takes credit cards is PCI DSS compliant, they do not save any of the data that is captured. The data is only sent encrypted directly to the payment processor, such as Authorize.net.

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